Many performers and winners at the 60th Grammy Awards on Jan. 28 got a coveted “Grammy Sales Boost,” including Little Big Town and Chris Stapleton.
According to Nielsen Music, songs performed (and original versions of songs performed) sold 74,000 downloads on Jan. 28, an increase of 58,000 downloads from the previous day.
Check out some of the country “Grammy Sales Boost” numbers, courtesy of Nielsen Music.
- Little Big Town performed “Better Man,” which won the Grammy for Best Country Duo/Group Performance. Sales of the song increased by nearly 7,000 units over the previous day.
- Chris Stapleton, who won three Grammys for Best Country Album (From A Room: Vol. 1), Best Country Song (“Broken Halo”) and Best Country Solo Performance (“Either Way”), felt an increase on all fronts. From A Room: Vol. 1 sold more than 1,000 units, while “Either Way” (+200 units) and “Broken Halos” (+1,000 units) also experienced gains.
- Eric Church, Maren Morris and Brothers Osborne performed Eric Clapton’s “Tears in Heaven” as a tribute to the victims of the Las Vegas shootings. Sales of Clapton’s original version increased by 1,200 units.
- The In Memoriam segment was opened by Chris Stapleton and Emmylou Harris performing Tom Petty’s “Wildflowers,” which saw a spike of nearly 400 units.
In addition, there were 41.5 million interactions across Facebook (15%), Instagram (59%) and Twitter (26%) about the Grammy Awards, according to Nielsen Social Content Ratings.
The biggest social moment on Twitter occurred at 9:47 p.m. ET with 42,000 interactions as fans Tweeted during Kesha’s performance of “Praying.”
