It's all about livin' in the south! July 11th, 2026 | Knoxville Expo Center | 9 AM - 4 PM | FREE ADMISSION We're inviting you to experience the look, taste, and essence of East Tennessee at the Southern Life Expo, presented by Visit My Smokies, a Southern‑life, maker's‑market-style event focused on shopping, food, ...

Josh Turner is stopping by Knoxville Civic Auditorium on November 6th, 2026! Joined by special guest Belle Frantz, this is a show you won't want to miss! You can get your tickets here. Tune into Sunday Night Classics with Kent Stephen on May 31st for your chance to win a pair of tickets.

Get your game on, Friday, June 26, at Covenant Health Park for an evening of games, auction, food, live music and fun at Game On Against Cancer! Event proceeds support patients and families receiving care at Thompson Cancer Survival Center. Your contributions help assist more than 1,000 cancer patients each year with l...

The long awaited comedy show, Nate Bargatze is finally at Food City Center on May 28th, 2026! This event was previously rescheduled - if you purchased tickets for this event, they will be honored on the new date! Get your tickets here!

Dogwood Arts has a new event for you to check out this year! Saturday, May 30th, from 12 PM - 8 PM, experience a day bursting with color, creativity, and community as Dogwood Arts transforms Emory Place into an open-air art and music experience. See ten talented muralists compete in a live painting competition, creatin...

It's time for the $107,000 Playlist Payoff, presented by Sofas & more and Visit My Smokies! Download your playlist board below, pick three artists and note their corresponding numbers. Starting Monday, May 18th, listen for the cue to call during the 9AM, 11AM, 2PM, and 4PM hours every weekday. If the artists you ch...

Sign up to receive WIVK's exclusive Frog Report, a daily email with local news, weather, Vols updates, country music insider information, and more!

The Super Grip NHRA Thunder Valley Nationals is back on June 12-14, 2026! Head on out to the Bristol Dragway for a fun weekend of racing. You can get your tickets here, or enter for a chance to win on our Contest Page!

Racin's back, baby - it's time for the 2026 Newport Speedway racing season! Choose your race and grab your tickets here! Or enter to win a pair on our Contest Page!

It's time for the Cracker Barrel 400 at Nashville Superspeedway! On Sunday, May 31st, you can experience this NASCAR Cup Series race where your favorite race car drivers will compete for the Gibson guitar trophy! Grab your tickets here! You can also enter to win tickets on our contest page!

June 27, 2026 Run to Remember Memorial 5K & Fun Run Wilson Park in Maynardville, TN Course Description: Challenging Course down historic downtown Maynardville. Address: 115 Wilson Ln, Maynardville, TN 37807 Schedule of Events: 7:00am - 8:00am Sign in & Registration 7:30am Race Dedication Ceremony 8:00am 5K ...

This September 10th at Food City Center, Koe Wetzel is joined by Corey Kent and Bayker Blankenship on The Night Champion World Tour! Tickets are on sale Friday, March 13th at 10AM local. But don't worry, the radio presale starts Thursday, March 12th at 10AM local! Here's the password: HIGHROAD

Join the WIVK Music Advisory Panel to help decide what music you hear on 107.7!