Help Clothe Sevier County Kids for the New School Year! We're proud to partner with Tanger Sevierville for the 3rd Annual Back-to-School Bash Clothe the Kids Drive, helping local students start the school year with confidence and the essentials they need. Most-Needed Items Graphic T-shirts Hoodies & Sweatshirts Sho...

It's Big Kahuna Labor Day Festival's biggest year yet, taking over all of World's Fair Park on Sunday, September 6th for a fantastic Flavor Day Weekend! Enjoy wing eating, beer drinking, and live music all day long! Tickets are on sale starting July 6th, get yours here! For more information, click here.

Get ready for 107 Days of Summer and 107 Days of Winning, presented by First Watch! All summer long, we're giving you tons of chances to win incredible prizes, including concert tickets, Dollywood passes, and more! Plus, don't miss your chance to win breakfast for four and an exclusive WIVICK the Frog meet-and-greet. J...

It's WIVK Dollywood Wristband Time Again! Presented by Dolly Parton Children's Hospital, this fan-favorite giveaway is back as part of our 107 Days of Summer and 107 Days of Winning, presented by First Watch Cafe! Download the WIVK app and listen daily to find out where we'll be popping up across East Tennessee with yo...

This summer, we're celebrating 100 years of country music's biggest stage, just down the road from Knoxville! You'll have the chance to see stars like Keith Urban, Trisha Yearwood, Darius Rucker, Jordan Davis and more live at the Grand Ole Opry. For your chance to win a pair of tickets, see our contest page. For more i...

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Racin's back, baby - it's time for the 2026 Newport Speedway racing season! Choose your race and grab your tickets here! Or enter to win a pair on our Contest Page!

Join the WIVK Music Advisory Panel to help decide what music you hear on 107.7!