Morning Consult, a technology company that collects, organizes and shares research data, conducted a Favorable/Unfavorable Survey based on Forbes’ list of the 100 Highest-Paid Celebrities.
Forbes’ 2018 list includes three country stars:
- No. 45: Luke Bryan, $52 million
- No. 59: Garth Brooks, $45.5 million
- No. 87: Kenny Chesney, $37 million
According to Morning Consult’s study, which polled more than 6,000 American adults to find out what they think about the 100 celebrities on the list, the three country stars have high “favorability.”
- No. 14: Garth Brooks (64% Favorable, 25% No Opinion, 11% Unfavorable)
- No. 20: Luke Bryan (58% Favorable, 34% No Opinion, 8% Unfavorable)
- No. 28: Kenny Chesney (51% Favorable, 38% No Opinion, 11% Unfavorable)
Morning Consult also asked its survey takers whether they would be More/Less Likely to use a product endorsed by the celebrities. Again, the three country stars scored well.
- No. 20: Garth Brooks (25% More Likely, 15% No Opinion, 53% No Impact, 7% Less Likely)
- No. 21: Luke Bryan (24% More Likely, 15% No Opinion, 55% No Impact, 6% Less Likely
- No. 43: Kenny Chesney (19% More Likely, 17% No Opinion, 55% No Impact, 9% Less Likely
In addition, of the 100 names on the list, only 10 figures were statistically more favored by Republicans than by Democrats. Three of the 10 happened to be Garth, Luke and Kenny.
- No. 1: Garth Brooks (+69 net favorability)
- No. 2: Luke Bryan (+61 net favorability)
- No. 4: Kenny Chesney (+56 net favorability)
