It’s all about livin’ in the south!
July 11th, 2026 | Knoxville Expo Center | 9 AM – 4 PM | FREE ADMISSION
We’re inviting you to experience the look, taste, and essence of East Tennessee at the Southern Life Expo, presented by Visit My Smokies, a Southern‑life, maker’s‑market-style event focused on shopping, food, entertainment, and community connection.
This event brings together the best parts of Southern living in a fresh, modern way! Making it the perfect place to discover new products, support small businesses, and enjoy a summer day out of the heat with family and friends.
Here’s what you should expect:
The Southern Life Expo is designed to showcase the lifestyle and culture that define East Tennessee, including:
A curated, maker’s‑market-style shopping experience
Unique handcrafted items and specialty goods
Homemade jams, sauces, seasonings, and Southern favorites
A variety of food trucks
Live entertainment throughout the event
Activities and experiences for all ages
Whether you’re shopping, sampling, or soaking in the atmosphere, the Southern Life Expo brings East Tennessee life to the forefront.
Do you create or sell handcrafted or homemade products? We’re currently accepting vendors who want to be part of this exciting new event.
We’re looking for vendors who offer:
- Handmade or one‑of‑a‑kind items
- Homemade food products
- Jams, sauces, rubs, and specialty foods
- Crafts, décor, and Southern‑inspired goods
Looking to connect your brand with WIVK listeners and the East Tennessee community? Sponsorship opportunities at the Southern Life Expo offer visibility, engagement, and on‑site presence at a brand‑new lifestyle event.
Food is a key part of the Southern Life Expo experience. We’re seeking food trucks ready to serve up great flavors to a large crowd.
Do you have a young entrepreneur in your family? We’re currently accepting applications for Kid Boss vendors who want to be part of this exciting event.
We’re looking for children ages 5–17 who run their own mini businesses offering:
Handmade products and crafts
Baked goods and sweet treats
Creative services and unique ideas
Fun, one‑of‑a‑kind items
Thank You to Our Sponsors
PRESENTING SPONSOR
AUTOMOTIVE SPONSOR
