It’s all about livin’ in the south!
July 11th, 2026 | Knoxville Expo Center | 9 AM – 4 PM | FREE ADMISSION
We’re inviting you to experience the look, taste, and essence of East Tennessee at the Southern Life Expo, presented by Visit My Smokies, a Southern‑life, maker’s‑market-style event focused on shopping, food, entertainment, and community connection.
This event brings together the best parts of Southern living in a fresh, modern way! Making it the perfect place to discover new products, support small businesses, and enjoy a summer day out of the heat with family and friends.
Here’s what you should expect:
The Southern Life Expo is designed to showcase the lifestyle and culture that define East Tennessee, including:
A curated, maker’s‑market-style shopping experience
Unique handcrafted items and specialty goods
Homemade jams, sauces, seasonings, and Southern favorites
A variety of food trucks
Live entertainment throughout the event
Activities and experiences for all ages
Whether you’re shopping, sampling, or soaking in the atmosphere, the Southern Life Expo brings East Tennessee life to the forefront.
Thank You to Our Sponsors
CHRISTMAS IN JULY SPONSOR
PRESENTING SPONSOR
AUTOMOTIVE SPONSOR
ACTIVITY SPONSOR
COLLECTIBLES SPONSOR
