PIGEON FORGE, Tenn. (WOKI) – Dollywood’s iconic butterfly logo will be racing under the lights at Bristol Motor Speedway this week as the theme park celebrates its partnership with ARCA Menards Series East driver Quinn Davis and City Garage Motorsports.
On Tuesday, Dollywood officials joined Davis and the City Garage Motorsports team to unveil the specially branded No. 85 Ford Mustang she will drive in Thursday’s Bush’s Best 200, the final ARCA Menards Series East race of the 2026 season. The event also featured the reveal of a custom Dollywood-inspired firesuit that Davis plans to auction following the race, with proceeds benefiting Dolly Parton’s Imagination Library.
The season-long partnership has placed the Dollywood brand on Davis’ race car at tracks across the country, but the Bristol appearance carries added significance for the driver, who has been a longtime fan of the Pigeon Forge attraction.
As part of Tuesday’s festivities, Davis, the race team and members of the media experienced Dollywood’s new NightFlight Expedition attraction in Wildwood Grove, enjoyed lunch at Wilderness Pass Restaurant and participated in an autograph session at Hi-Octane, where Davis signed limited-edition T-shirts featuring the Dollywood race car.
Davis said the partnership represents far more than a sponsorship opportunity.
“I still get emotional thinking about Dollywood coming on board,” Davis said. “I’ve gotten thousands of no’s and a handful of maybe’s, but Dollywood said yes. This partnership means so much more to me than having a name on my race car. It feels incredibly personal.”
The Tucson, Arizona, native developed her affinity for Dollywood as a child. While traveling the country with her family in an RV to quarter-midget racing events, annual stops in Pigeon Forge became a family tradition. Those memories eventually inspired her to approach Dollywood about becoming a sponsor.
The partnership has coincided with a breakthrough season for Davis and City Garage Motorsports. After a difficult start to the year, the team posted back-to-back 12th-place finishes at Toledo Speedway and Indianapolis Raceway Park before Davis earned a fifth-place finish at Flat Rock Speedway in Michigan. The result made her just the sixth female driver to record a top-five finish in an ARCA East Series race.
Heading into the Bristol finale, Davis sits fifth in the championship standings and hopes to close the season with another strong performance.
Dollywood Parks & Resorts President Eugene Naughton said Davis’ story reflects the type of inspiration the park hopes guests take home after a visit.
“Our guests come to Dollywood to make memories, have fun and hopefully leave inspired to dream a little bigger,” Naughton said. “Quinn embodies that same spirit. We were proud to support her dreams this year, and we hope she’ll pick up another top five on Thursday.”
The No. 85 Ford features Dollywood branding on the rear quarter panels and includes a special tribute to Dolly Parton on the television panel of the car.
City Garage Motorsports, based in Lakeland, Florida, was founded in 2024 and fields an all-female driver lineup in 2026.
The Bush’s Best 200, a combined event with the ARCA Menards Series, is scheduled to begin at 5:30 p.m. Thursday at Bristol Motor Speedway. The race will be televised nationally on FS1 and streamed through the FOX Sports app.
